Highway is a 14-truck carrier out of Atlanta. They run a mix of intrastate freight + a few long-haul brokers. The brokers are the problem — they pay net-30 most of the time, net-45+ sometimes.
The forecast that mattered
Pulse's 13-week forecast flagged Week 7 as the tight week — closing cash projected at $14K against $42K of typical weekly outflows. The next payroll Friday was inside that window.
What they did about it
- Called their slowest broker (45+ days out) and offered a 2% early-pay discount — the broker took it.
- Deferred a non-critical equipment maintenance payment by 3 weeks.
- Pulled $30K from a $100K standing line of credit (which they had but never used).
Total cost of the maneuver: ~$1,800 (the broker discount + a few days of line-of-credit interest). Cost if payroll had bounced: thousands in NSF fees + relationship damage with drivers.
The 'never bounce payroll' pattern
In the 9 months since connecting Pulse, Highway has hit zero NSF fees and zero tight weeks they didn't see coming.