Bridge does not sell your data. Not to advertisers, not to data brokers, not in aggregate, not anonymized — not to anyone.
Your transaction data is used for one purpose: to run Pulse for you. Internally we look at aggregate, fully anonymized stats (e.g. "average waste detection in restaurants is $760/mo") but no individual identifiable data leaves our infrastructure.
Full details in our privacy policy. If anything ever changes about this commitment, we'll notify every merchant 30 days before the change takes effect — you'll have time to delete your account first.